22    Tourism Tasmania

Agency Outline

Tourism Tasmania’s purpose is to connect travellers culturally and emotionally with the State, drive visitation and lead a sustainable visitor economy that delivers social, environmental and economic value for all Tasmanians. A successful and sustainable tourism industry has benefits that are wide reaching, especially for Tasmania’s regional communities.

The market disruption from the COVID‑19 pandemic has been significant. Tourism Tasmania has played a leading and important role within the visitor economy to support industry recovery and rebuild demand. Despite the impact, the industry has not lost sight of its long‑term commitment to building a sustainable tourism industry for the benefit of Tasmania’s visitors and community.

The Tourism industry has set an ambitious goal of becoming a carbon‑neutral destination in just four years, which will set the State apart as a genuine leader in responding to climate change. Tasmania will be one of only a handful of jurisdictions in the world to achieve 100 per cent self‑sufficiency in clean, reliable and affordable renewable energy.

Over the next three years, Tourism Tasmania will focus on ensuring demand for visitation is rebuilt, access capacity is strengthened, economic sustainability of the industry is restored and strategic investments for the future are enabled.

The Agency contributes to the success of the visitor economy by celebrating Tasmania’s unique place and way of life through its brand platform and marketing program to connect meaningfully with customers and encourage travel to the State. It has a role in leading the T21 Visitor Economy Strategy planning and implementation on behalf of the Government, and for advocating and securing air and sea capacity to support both visitors and the community to travel in and out of Tasmania.

Tourism Tasmania will continue to work in partnership with the many stakeholders involved in the visitor economy and lead the implementation of the T21 ‑ Visitor Economy Action Plan 2020‑22, on behalf of the Government to rebuild the tourism and hospitality industry to again contribute strongly to Tasmania’s economy, growing jobs for Tasmanians and increasing benefits for regional communities.

Tourism Tasmania is a State Authority operating under the Tourism Tasmania Act 1996. The Agency supports the Minister for Tourism, Hon Peter Gutwein MP.

This chapter details Tourism Tasmania’s financial information for 2021‑22 and over the Forward Estimates (2022‑23 to 2024‑25). Further information on Tourism Tasmania is provided at www.tourismtasmania.com.au.


 

Key Deliverables

Table 22.1 provides a summary of the Budget and Forward Estimates allocations for key deliverables being undertaken by Tourism Tasmania.

Table 22.1:       Key Deliverables Statement

 

2021‑22

 

Budget

2022‑23

Forward

Estimate

2023‑24

Forward

Estimate

2024‑25

Forward

Estimate

 

$'000

$'000

$'000

$'000

 

 

 

 

 

Election Commitments

 

 

 

 

King Island Golf Tourism Campaign

 345

....

....

....

Regenerative Tourism Plan

300

....

....

....

Tourism Marketing ‑ Additional Funding

....

4  000

7  000

7  000

Tourism Master Plan

50

....

....

....

Visitor Information Technology

500

500

....

....

 

 

 

 

 

Election Commitments

King Island Golf Tourism Campaign

This initiative will provide for a new golf tourism marketing campaign, targeting golfers from around the country to test their abilities at King Island’s world‑class golf courses, including Cape Wickham and Ocean Dunes, and to stay on to experience all the Island has to offer.

Regenerative Tourism Plan

This initiative will deliver a Regenerative Tourism Plan for Flinders Island. The Flinders Island Council will work with the local community to chart a course for how the Island can receive social and economic benefits from the visitor economy and consider ways to establish the Island as a carbon‑neutral destination. The Plan will preserve what makes Flinders Island special, while ensuring the local economy receives the benefits of a strong visitor economy.

Tourism Marketing ‑ Additional Funding

This initiative supports Tourism Tasmania to operate in a highly dynamic marketplace as the world recovers after the COVID‑19 pandemic and ensures it has the capacity to do so competitively and effectively. The additional funding for tourism marketing commences in 2022‑23 and effectively continues the additional fixed-term tourism marketing funding provided in the 2018‑19 Budget.


 

Tourism Master Plan

This initiative will progress a master plan that will consider the challenges and opportunities for the East Coast. The master plan will be formulated in collaboration with the Break O’Day Council, the Glamorgan Spring Bay Council, the East Coast Regional Tourism Organisation, and the East Coast community to achieve the very best outcomes for both visitors and locals alike.

Visitor Information Technology

This initiative will develop a world‑class visitor information technology model to enable travellers to be better informed about Tasmania. It will support the acceleration of the transformation of Tourism Tasmania’s digital marketing capability and Discover Tasmania website to deliver personalised and seamless digital experience to consumers and ease planning and booking. The project will also allow for the design of a digital ecosystem and the creation of digital tools to equip regional service providers with consistent and current information to share with visitors.


 

Output Information

The Outputs of Tourism Tasmania are provided under:

·       Output Group 1 ‑ Tourism Tasmania; and

·       Output Group 90 ‑ COVID‑19 Response and Recovery.

Table 22.2 provides an Output Group Expense Summary for Tourism Tasmania.

Table 22.2:       Output Group Expense Summary

 

2020‑21 

2021‑22 

2022‑23 

2023‑24 

2024‑25 

 

 

 

Forward 

Forward 

Forward 

 

Budget 

Budget 

Estimate 

Estimate 

Estimate 

 

$'000 

$'000 

$'000 

$'000 

$'000 

 

 

 

 

 

 

Minister for Tourism

 

 

 

 

 

 

 

 

 

 

 

Output Group 1 ‑ Tourism

 

 

 

 

 

1.1 Tourism1

39 741 

52 223 

33 094 

36 076 

36 495 

 

39 741 

52 223 

33 094 

36 076 

36 495 

Output Group 90 ‑ COVID‑19 Response and Recovery

 

 

 

 

 

90.1 Holiday Local Campaign

400 

.... 

.... 

.... 

.... 

 

400 

.... 

.... 

.... 

.... 

 

 

 

 

 

 

TOTAL

40 141 

52 223 

33 094 

36 076 

36 495 

 

 

 

 

 

 

Note:

1.    The increase in Tourism in 2021‑22 reflects expenditure of grant funding from the Australian Government’s Recovery for Regional Tourism Program, expenditure of tourism marketing funding that was reallocated from 2020‑21, and additional funding for 2021 election commitments.


 

Output Group 1:    Tourism

1.1 Tourism

Tourism Tasmania’s purpose is to connect travellers culturally and emotionally with the State, delivering social and economic benefits shared with all Tasmanians.

This Output primarily undertakes a program of marketing activities that focus on building a strong distinctive tourism brand and delivering marketing campaigns to appeal to targeted customer segments. This is achieved through paid media activities, earned media opportunities and communicating directly with consumers through digital communication channels to ensure Tasmania’s marketing messages are optimised in key Australian and international markets.

The Output includes commercial marketing partnerships with carriers, retail travel networks, online travel retailers, and other distributors of Tasmanian tourism products to stimulate holiday sales and bookings to Tasmania.

This Output supports the development and growth of a strong regional tourism network and ensures that the future development and growth of Tasmania’s economy is matched with access capability. This Output also reflects the expenditure of funding from the Australian Government’s Recovery for Regional Tourism program.

Table 22.3:       Performance Information

Performance Measure

Unit of

 Measure

2018‑19 Actual

2019‑20 Actual5

2020‑21 Actual6

2021‑22 Target7

 

 

 

 

 

 

Visitors to Tasmania1

'000

1 316

1 025

na

na

Interstate leisure visitation to Tasmania2

'000

795

637

na

na

International leisure visitation to Tasmania3

'000

219

136

na

na

Visitor expenditure4

$'000

2 500

1 999

na

2 500

Local tourism strategies with Regional Tourism Organisations

Number

4

4

4

4

 

 

 

 

 

 

Source: Tourism Research Australia for International Visitor Survey and Tourism Tasmania for Tasmanian Visitor Survey.

Notes:

1.    Visitors to Tasmania travelling on scheduled air and sea services sourced from TVS.

2.    Includes holiday and VFR (visiting friends and relatives) only, sourced from TVS. It does not include visitors to Tasmania for business, education or other purposes.

3.    Includes holiday and VFR only, sourced from the International Visitor Survey. It does not include visitors to Tasmania for business, education or other purposes.

4.    The T21 ‑ Visitor Economy Action Plan 2020‑22 published in August 2020 included an aspirational target of restoring the value of total visitor expenditure in Tasmania to $2.5 billion by December 2022. This is a new performance measure for 2021‑22.

5.    The 2019‑20 figures only reflect nine months of the visitor data as the capture of TVS data ceased in late March 2020 due to the COVID‑19 pandemic.

6.    The 2020‑21 actual visitor data was not available at the time of publication. This data will be published in the Tasmania Visitor Survey in October 2021.

7.    The T21 ‑ Visitor Economy Action Plan 2020‑22 was developed to support the recovery of the Tasmanian tourism industry from the impacts of the COVID‑19 pandemic. The Plan outlined a scenario for recovery that strived to restore the value of visitor spending in Tasmania to pre‑pandemic December 2019 levels, or $2.5 billion by the end of 2022.

 

Detailed Budget Statements

Table 22.4:       Statement of Comprehensive Income

 

2020‑21 

2021‑22 

2022‑23 

2023‑24 

2024‑25 

 

 

 

Forward 

Forward 

Forward 

 

Budget 

Budget 

Estimate 

Estimate 

Estimate 

 

$'000 

$'000 

$'000 

$'000 

$'000 

 

 

 

 

 

 

Revenue and other income

 

 

 

 

 

Appropriation revenue ‑ operating1

38 523 

38 793 

32 364 

35 339 

35 758 

Other revenue from government

900 

.... 

.... 

.... 

.... 

Grants2

.... 

5 700 

.... 

.... 

.... 

Other revenue

696 

702 

708 

715 

715 

Total revenue

40 119 

45 195 

33 072 

36 054 

36 473 

Total income

40 119 

45 195 

33 072 

36 054 

36 473 

 

 

 

 

 

 

Expenses

 

 

 

 

 

Employee benefits

8 118 

7 977 

8 167 

8 361 

8 560 

Depreciation and amortisation

22 

22 

22 

22 

22 

Supplies and consumables2

30 102 

41 899 

22 959 

25 720 

25 939 

Grants and subsidies

1 829 

2 255 

1 876 

1 903 

1 903 

Other expenses

70 

70 

70 

70 

71 

Total expenses

40 141 

52 223 

33 094 

36 076 

36 495 

 

 

 

 

 

 

Net result

(22)

(7 028)

(22)

(22)

(22)

 

 

 

 

 

 

Comprehensive result3

(22)

(7 028)

(22)

(22)

(22)

 

 

 

 

 

 

Notes:

1.    The decrease in Appropriation revenue ‑ operating in 2022‑23 primarily reflects the completion of fixed-term funding for tourism marketing initiatives allocated in the 2018‑19 Budget, and the completion of 2020‑21 Budget initiatives and 2021 election commitments. The additional funding for the 2021 election commitment for tourism marketing commences in 2022‑23.

2.    The increase in Grants and Supplies and consumables in 2021-22 reflects grant funding and associated expenditure for the Australian Government’s Recovery for Regional Tourism Program.

3.    The decrease in the Comprehensive result in 2021‑22 reflects the timing of expenditure of the component of Grants revenue from the Australian Government’s Recovery for Regional Tourism Program that was received in 2020‑21 and will be spent in 2021‑22.


 

Table 22.5:       Revenue from Appropriation by Output

 

2020‑21 

2021‑22 

2022‑23 

2023‑24 

2024‑25 

 

 

 

Forward 

Forward 

Forward 

 

Budget 

Budget 

Estimate 

Estimate 

Estimate 

 

$'000 

$'000 

$'000 

$'000 

$'000 

 

 

 

 

 

 

Minister for Tourism

 

 

 

 

 

 

 

 

 

 

 

Output Group 1 ‑ Tourism

 

 

 

 

 

1.1 Tourism1

38 523 

38 793 

32 364 

35 339 

35 758 

 

38 523 

38 793 

32 364 

35 339 

35 758 

 

 

 

 

 

 

Tourism Tasmania

 

 

 

 

 

Total Operating Services

38 523 

38 793 

32 364 

35 339 

35 758 

 

38 523 

38 793 

32 364 

35 339 

35 758 

 

 

 

 

 

 

Appropriation Rollover

900 

.... 

.... 

.... 

.... 

 

 

 

 

 

 

Total Revenue from Appropriation

39 423 

38 793 

32 364 

35 339 

35 758 

 

 

 

 

 

 

Controlled Revenue from Appropriation

39 423 

38 793 

32 364 

35 339 

35 758 

 

39 423 

38 793 

32 364 

35 339 

35 758 

 

 

 

 

 

 

Note:

1.    The decrease in Tourism in 2022‑23 primarily reflects the completion of fixed-term funding for tourism marketing initiatives allocated in the 2018‑19 Budget, and the completion of 2020‑21 Budget initiatives and 2021 election commitments. The additional funding for the 2021 election commitment for tourism marketing commences in 2022‑23.


 

Table 22.6:       Statement of Financial Position as at 30 June

 

2021 

2022 

2023 

2024 

2025 

 

 

 

Forward 

Forward 

Forward 

 

Budget 

Budget 

Estimate 

Estimate 

Estimate 

 

$'000 

$'000 

$'000 

$'000 

$'000 

 

 

 

 

 

 

Assets

 

 

 

 

 

Financial assets

 

 

 

 

 

Cash and deposits

(135)

(135)

(135)

(135)

Other financial assets

.... 

271 

271 

271 

271 

 

136 

136 

136 

136 

 

 

 

 

 

 

Non‑financial assets

 

 

 

 

 

Property, plant and equipment

358 

280 

258 

236 

214 

Other assets1

702 

453 

453 

453 

453 

 

1 060 

733 

711 

689 

667 

 

 

 

 

 

 

Total assets

1 061 

869 

847 

825 

803 

 

 

 

 

 

 

Liabilities

 

 

 

 

 

Payables

85 

85 

85 

85 

85 

Employee benefits

1 667 

1 635 

1 635 

1 635 

1 635 

Other liabilities

11 

12 

12 

12 

12 

Total liabilities

1 763 

1 732 

1 732 

1 732 

1 732 

 

 

 

 

 

 

Net assets (liabilities)

(702)

(863)

(885)

(907)

(929)

 

 

 

 

 

 

Equity

 

 

 

 

 

Accumulated funds

(702)

(863)

(885)

(907)

(929)

Total equity

(702)

(863)

(885)

(907)

(929)

 

 

 

 

 

 

Note:

1.    The decrease in Other assets reflects revised estimates based on 30 June 2020 actuals.


 

Table 22.7:       Statement of Cash Flows

 

2020‑21 

2021‑22 

2022‑23 

2023‑24 

2024‑25 

 

 

 

Forward 

Forward 

Forward 

 

Budget 

Budget 

Estimate 

Estimate 

Estimate 

 

$'000 

$'000 

$'000 

$'000 

$'000 

 

 

 

 

 

 

Cash flows from operating activities

 

 

 

 

 

Cash inflows

 

 

 

 

 

Appropriation receipts ‑ operating

38 523 

38 793 

32 364 

35 339 

35 758 

Appropriation receipts ‑ other

900 

.... 

.... 

.... 

.... 

Grants

.... 

5 700 

.... 

.... 

.... 

Other cash receipts

696 

702 

708 

715 

715 

Total cash inflows

40 119 

45 195 

33 072 

36 054 

36 473 

 

 

 

 

 

 

Cash outflows

 

 

 

 

 

Employee benefits

(7 186)

(7 011)

(7 159)

(7 306)

(7 463)

Superannuation

(932)

(966)

(1 008)

(1 055)

(1 097)

Grants and subsidies

(1 829)

(2 255)

(1 876)

(1 903)

(1 903)

Supplies and consumables

(30 102)

(41 899)

(22 959)

(25 720)

(25 939)

Other cash payments

(70)

(70)

(70)

(70)

(71)

Total cash outflows

(40 119)

(52 201)

(33 072)

(36 054)

(36 473)

 

 

 

 

 

 

Net cash from (used by) operating activities

.... 

(7 006)

.... 

.... 

.... 

 

 

 

 

 

 

Net increase (decrease) in cash and cash equivalents held

.... 

(7 006)

.... 

.... 

.... 

 

 

 

 

 

 

Cash and deposits at the beginning of the reporting period1

6 871 

(135)

(135)

(135)

Cash and deposits at the end of the reporting period

(135)

(135)

(135)

(135)

 

 

 

 

 

 

Note:

1.    The increase in Cash and deposits at the beginning of the reporting period in 2021-22 reflects the timing of expenditure of the component of Grants revenue from the Australian Government’s Recovery for Regional Tourism Program that was received in 2020‑21 and will be spent in 2021‑22.