Tourism Tasmania is a State Authority operating under the Tourism Tasmania Act 1996. It is governed by a Board of seven members appointed by the Governor on the recommendation of the Minister. The Agency supports the Minister for Tourism, the Hon Jeremy Rockliff MP.
Tourism Tasmania’s role is as a demand generator, brand builder and leader in the visitor economy. Its purpose is to connect travellers emotionally and culturally with Tasmania, drive visitation and lead a sustainable visitor economy that delivers social, environmental and economic value for all Tasmanians.
The Agency delivers its purpose through a market facing program to encourage visitation, working closely with air and sea access partners to ensure strong frequency and affordable access capacity for visitors and Tasmanians, and by leading destination management to ensure the benefits of a strong visitor economy are valued by our visitors, industry and community.
Tourism Tasmania’s programs are a key pillar of the T21 Visitor Economy Action Plan 2020‑2022, partnering with industry to deliver on T21 goals. The Agency’s marketing program celebrates the identifiable character and spirit that makes Tasmania a special place and contributes knowledge and expertise to the tourism sector to inform policy and visitor economy strategy.
Tourism Tasmania will continue to work in partnership with the many stakeholders involved in the visitor economy to support and lead the development of the T21 Visitor Economy Strategy, 2030. The Strategy will set a shared and common vision for government and industry with a deliberate agenda for responsible and sustainable tourism ‑ holistically, environmentally, culturally, economically and at a community level.
This chapter details Tourism Tasmania’s financial information for 2022‑23 and over the Forward Estimates (2023‑24 to 2025‑26). Further information on Tourism Tasmania is provided at www.tourismtasmania.com.au.
Table 23.1 provides a summary of the Budget and Forward Estimates allocations for key deliverables being undertaken by Tourism Tasmania.
|
|
2022‑23
Budget |
2023‑24 Forward Estimate |
2024‑25 Forward Estimate |
2025‑26 Forward Estimate |
|
|
$'000 |
$'000 |
$'000 |
$'000 |
|
|
|
|
|
|
|
Securing Recovery and Maximising Tasmania's Visitor Economy Future |
3 000 |
3 000 |
2 000 |
2 000 |
|
|
|
|
|
|
To secure recovery and maximise Tasmania’s visitor economy future, it is critical to continue to drive visitation from domestic markets, support a targeted international approach as borders reopen and invest in new initiatives now to accelerate opportunities for the future.
Funding of $10 million is provided for this initiative to enable the delivery of marketing activity in expanded domestic markets. The expanded market approach enables the Agency to address market volatility through a balanced portfolio, mitigate competition from other destinations and maintain domestic air capacity into the state to support industry recovery, drive demand and provide better access services for Tasmanians.
The Output of the Agency is provided under:
· Output Group 1 ‑ Tourism.
Table 23.2 provides an Output Group Expense Summary for Tourism Tasmania.
|
|
2021‑22 |
2022‑23 |
2023‑24 |
2024‑25 |
2025‑26 |
|
|
|
|
Forward |
Forward |
Forward |
|
|
Budget |
Budget |
Estimate |
Estimate |
Estimate |
|
|
$'000 |
$'000 |
$'000 |
$'000 |
$'000 |
|
|
|
|
|
|
|
|
Minister for Tourism |
|
|
|
|
|
|
|
|
|
|
|
|
|
Output Group 1 ‑ Tourism |
|
|
|
|
|
|
1.1 Tourism1 |
52 223 |
43 276 |
38 415 |
37 935 |
32 536 |
|
|
52 223 |
43 276 |
38 415 |
37 935 |
32 536 |
|
|
|
|
|
|
|
|
TOTAL |
52 223 |
43 276 |
38 415 |
37 935 |
32 536 |
|
|
|
|
|
|
|
Note:
1. The decrease in Tourism in 2023‑24 primarily reflects the profile of funding from the Australian Government for the Recovery for Regional Tourism Program. The decrease in 2025‑26 reflects the completion of the 2021‑22 Budget initiative for Tourism Marketing.
Tourism Tasmania’s purpose is to connect travellers culturally and emotionally with the State, delivering social and economic benefits shared with all Tasmanians.
This Output primarily undertakes a program of marketing activities that focus on building a strong distinctive tourism brand and delivering marketing campaigns to appeal to targeted customer segments. This is achieved through paid media activities, earned media opportunities and communicating directly with consumers through digital communication channels to ensure Tasmania’s marketing messages are optimised in key Australian and international markets.
The Output includes commercial marketing partnerships with access partners, retail travel networks, online travel retailers, and other distributors of Tasmanian tourism products to stimulate holiday sales and bookings to Tasmania.
This Output supports the development and growth of a strong regional tourism network and ensures that the future development and growth of Tasmania’s economy is matched with access capability.
|
Performance Measure |
Unit of Measure |
2019‑20 Actual1 |
2020‑21 Actual2 |
2021‑22 Actual3 |
2022‑23 Target4 |
|
|
|
|
|
|
|
|
Visitors to Tasmania5 |
'000 |
1 025 |
574 |
na |
na |
|
Interstate leisure visitation to Tasmania6 |
'000 |
637 |
474 |
na |
na |
|
International leisure visitation to Tasmania7 |
'000 |
136 |
na |
na |
na |
|
Visitor expenditure |
$'000 |
1 999 |
1 457 |
na |
na |
|
Local tourism strategies with Regional Tourism Organisations |
Number |
4 |
4 |
4 |
4 |
|
|
|
|
|
|
|
Source: Tourism Research Australia for International Visitor Survey and Tourism Tasmania for Tasmanian Visitor Survey.
Notes:
1. The 2019‑20 figures reflect nine months of visitor data as the capture of Tasmanian Visitor Survey (TVS) data ceased in late March 2020 due to the COVID‑19 pandemic.
2. The 2020‑21 figures reflect eight months of visitor data as the capture of TVS data recommenced in November 2020 due to the COVID‑19 pandemic.
3. The 2021‑22 actual visitor data was not available at the time of publication. The T21 Visitor Economy Action Plan 2020‑22, released in August 2020, to assist the recovery of the Tasmanian tourism industry from the impacts of the COVID‑19 pandemic, strives to restore the value of visitor spending in Tasmania to pre‑pandemic December 2019 levels or a target of $2.5 billion by the end of 2022.
4. Planning for the T21 Visitor Economy Strategy 2030 has been reactivated through the T21 Steering Committee and Premier’s Visitor Economy Advisory Council. Performance measures for Tourism Tasmania will be reset to align with T21 targets.
5. Visitors to Tasmania travelling on scheduled air and sea services sourced from TVS.
6. Includes holiday and VFR (visiting friends and relatives) only, sourced from TVS. It does not include visitors to Tasmania for business, education or other purposes.
7. Includes holiday and VFR only, sourced from the International Visitor Survey. It does not include visitors to Tasmania for business, education or other purposes.
|
|
2021‑22 |
2022‑23 |
2023‑24 |
2024‑25 |
2025‑26 |
|
|
|
|
Forward |
Forward |
Forward |
|
|
Budget |
Budget |
Estimate |
Estimate |
Estimate |
|
|
$'000 |
$'000 |
$'000 |
$'000 |
$'000 |
|
|
|
|
|
|
|
|
Revenue and other income |
|
|
|
|
|
|
Appropriation revenue ‑ operating1 |
38 793 |
40 084 |
37 678 |
37 198 |
31 799 |
|
Other revenue from government |
.... |
345 |
.... |
.... |
.... |
|
Grants2 |
5 700 |
8 409 |
.... |
.... |
.... |
|
Other revenue |
702 |
708 |
715 |
715 |
715 |
|
Total revenue |
45 195 |
49 546 |
38 393 |
37 913 |
32 514 |
|
Total income |
45 195 |
49 546 |
38 393 |
37 913 |
32 514 |
|
|
|
|
|
|
|
|
Expenses |
|
|
|
|
|
|
Employee benefits |
7 977 |
8 058 |
8 291 |
8 530 |
8 942 |
|
Depreciation and amortisation |
22 |
22 |
22 |
22 |
22 |
|
Supplies and consumables2 |
41 899 |
32 403 |
27 623 |
26 874 |
21 030 |
|
Grants and subsidies |
2 255 |
2 589 |
2 271 |
2 298 |
2 326 |
|
Other expenses |
70 |
204 |
208 |
211 |
216 |
|
Total expenses |
52 223 |
43 276 |
38 415 |
37 935 |
32 536 |
|
|
|
|
|
|
|
|
Net result |
(7 028) |
6 270 |
(22) |
(22) |
(22) |
|
|
|
|
|
|
|
|
Comprehensive result |
(7 028) |
6 270 |
(22) |
(22) |
(22) |
|
|
|
|
|
|
|
Notes:
1. The variation in Appropriation revenue ‑ operating primarily reflects the completion of the 2021‑22 Budget initiative for Tourism Marketing.
2. The variation in Grants and Supplies and consumables reflects the profile of grant funding and associated expenditure for the Australian Government’s Recovery for Regional Tourism Program.
|
|
2021‑22 |
2022‑23 |
2023‑24 |
2024‑25 |
2025‑26 |
|
|
|
|
Forward |
Forward |
Forward |
|
|
Budget |
Budget |
Estimate |
Estimate |
Estimate |
|
|
$'000 |
$'000 |
$'000 |
$'000 |
$'000 |
|
|
|
|
|
|
|
|
Minister for Tourism |
|
|
|
|
|
|
|
|
|
|
|
|
|
Output Group 1 ‑ Tourism |
|
|
|
|
|
|
1.1 Tourism1 |
38 793 |
40 084 |
37 678 |
37 198 |
31 799 |
|
|
38 793 |
40 084 |
37 678 |
37 198 |
31 799 |
|
|
|
|
|
|
|
|
Tourism Tasmania |
|
|
|
|
|
|
Total Operating Services |
38 793 |
40 084 |
37 678 |
37 198 |
31 799 |
|
|
38 793 |
40 084 |
37 678 |
37 198 |
31 799 |
|
|
|
|
|
|
|
|
Appropriation Rollover |
.... |
345 |
.... |
.... |
.... |
|
|
|
|
|
|
|
|
Total Revenue from Appropriation |
38 793 |
40 429 |
37 678 |
37 198 |
31 799 |
|
|
|
|
|
|
|
|
Controlled Revenue from Appropriation |
38 793 |
40 429 |
37 678 |
37 198 |
31 799 |
|
|
38 793 |
40 429 |
37 678 |
37 198 |
31 799 |
|
|
|
|
|
|
|
Notes:
1. The variation in revenue from appropriation for Tourism primarily reflects the completion of the 2021‑22 Budget initiative for Tourism Marketing.
|
|
2022 |
2023 |
2024 |
2025 |
2026 |
|
|
|
|
Forward |
Forward |
Forward |
|
|
Budget |
Budget |
Estimate |
Estimate |
Estimate |
|
|
$'000 |
$'000 |
$'000 |
$'000 |
$'000 |
|
|
|
|
|
|
|
|
Assets |
|
|
|
|
|
|
Financial assets |
|
|
|
|
|
|
Cash and deposits1 |
(135) |
712 |
712 |
712 |
712 |
|
Receivables1 |
.... |
852 |
852 |
852 |
852 |
|
Other financial assets1 |
271 |
.... |
.... |
.... |
.... |
|
|
136 |
1 564 |
1 564 |
1 564 |
1 564 |
|
|
|
|
|
|
|
|
Non‑financial assets |
|
|
|
|
|
|
Property, plant and equipment |
280 |
223 |
201 |
179 |
157 |
|
Other assets1 |
453 |
238 |
238 |
238 |
238 |
|
|
733 |
461 |
439 |
417 |
395 |
|
|
|
|
|
|
|
|
Total assets |
869 |
2 025 |
2 003 |
1 981 |
1 959 |
|
|
|
|
|
|
|
|
Liabilities |
|
|
|
|
|
|
Payables1 |
85 |
633 |
633 |
633 |
633 |
|
Employee benefits1 |
1 635 |
1 577 |
1 577 |
1 577 |
1 577 |
|
Other liabilities1 |
12 |
10 |
10 |
10 |
10 |
|
Total liabilities |
1 732 |
2 220 |
2 220 |
2 220 |
2 220 |
|
|
|
|
|
|
|
|
Net assets (liabilities) |
(863) |
(195) |
(217) |
(239) |
(261) |
|
|
|
|
|
|
|
|
Equity |
|
|
|
|
|
|
Accumulated funds |
(863) |
(195) |
(217) |
(239) |
(261) |
|
Total equity |
(863) |
(195) |
(217) |
(239) |
(261) |
|
|
|
|
|
|
|
Note:
1. The variation in this item reflects revised estimates based on 30 June 2021 actuals.
|
|
2021‑22 |
2022‑23 |
2023‑24 |
2024‑25 |
2025‑26 |
|
|
|
|
Forward |
Forward |
Forward |
|
|
Budget |
Budget |
Estimate |
Estimate |
Estimate |
|
|
$'000 |
$'000 |
$'000 |
$'000 |
$'000 |
|
|
|
|
|
|
|
|
Cash flows from operating activities |
|
|
|
|
|
|
Cash inflows |
|
|
|
|
|
|
Appropriation receipts ‑ operating |
38 793 |
40 084 |
37 678 |
37 198 |
31 799 |
|
Appropriation receipts ‑ other |
.... |
345 |
.... |
.... |
.... |
|
Grants |
5 700 |
2 736 |
.... |
.... |
.... |
|
Other cash receipts |
702 |
708 |
715 |
715 |
715 |
|
Total cash inflows |
45 195 |
43 873 |
38 393 |
37 913 |
32 514 |
|
|
|
|
|
|
|
|
Cash outflows |
|
|
|
|
|
|
Employee benefits |
(7 011) |
(7 047) |
(7 227) |
(7 419) |
(7 779) |
|
Superannuation |
(966) |
(1 011) |
(1 064) |
(1 111) |
(1 163) |
|
Grants and subsidies |
(2 255) |
(2 589) |
(2 271) |
(2 298) |
(2 326) |
|
Supplies and consumables |
(41 899) |
(32 403) |
(27 623) |
(26 874) |
(21 030) |
|
Other cash payments |
(70) |
(204) |
(208) |
(211) |
(216) |
|
Total cash outflows |
(52 201) |
(43 254) |
(38 393) |
(37 913) |
(32 514) |
|
|
|
|
|
|
|
|
Net cash from (used by) operating activities |
(7 006) |
619 |
.... |
.... |
.... |
|
|
|
|
|
|
|
|
Net increase (decrease) in cash and cash equivalents held |
(7 006) |
619 |
.... |
.... |
.... |
|
|
|
|
|
|
|
|
Cash and deposits at the beginning of the reporting period1 |
6 871 |
93 |
712 |
712 |
712 |
|
Cash and deposits at the end of the reporting period |
(135) |
712 |
712 |
712 |
712 |
|
|
|
|
|
|
|
Note:
1. The decrease in Cash and deposits during 2021-22 primarily reflects the timing of expenditure of the component of grant revenue from the Australian Government for the Recovery for Regional Tourism Program, which was received in 2020‑21 and will be expended in 2021‑22.