23    Tourism Tasmania

Agency Outline

Tourism Tasmania is a State Authority operating under the Tourism Tasmania Act 1996. It is governed by a Board of seven members appointed by the Governor on the recommendation of the Minister. The Agency supports the Minister for Tourism, the Hon Jeremy Rockliff MP.

Tourism Tasmania’s role is as a demand generator, brand builder and leader in the visitor economy. Its purpose is to connect travellers emotionally and culturally with Tasmania, drive visitation and lead a sustainable visitor economy that delivers social, environmental and economic value for all Tasmanians.

The Agency delivers its purpose through a market facing program to encourage visitation, working closely with air and sea access partners to ensure strong frequency and affordable access capacity for visitors and Tasmanians, and by leading destination management to ensure the benefits of a strong visitor economy are valued by our visitors, industry and community.

Tourism Tasmania’s programs are a key pillar of the T21 Visitor Economy Action Plan 2020‑2022, partnering with industry to deliver on T21  goals. The Agency’s marketing program celebrates the identifiable character and spirit that makes Tasmania a special place and contributes knowledge and expertise to the tourism sector to inform policy and visitor economy strategy.

Tourism Tasmania will continue to work in partnership with the many stakeholders involved in the visitor economy to support and lead the development of the T21 Visitor Economy Strategy, 2030. The Strategy will set a shared and common vision for government and industry with a deliberate agenda for responsible and sustainable tourism ‑ holistically, environmentally, culturally, economically and at a community level.

This chapter details Tourism Tasmania’s financial information for 2022‑23 and over the Forward Estimates (2023‑24 to 2025‑26). Further information on Tourism Tasmania is provided at www.tourismtasmania.com.au.


 

Key Deliverables

Table 23.1 provides a summary of the Budget and Forward Estimates allocations for key deliverables being undertaken by Tourism Tasmania.

Table 23.1:       Key Deliverables Statement

 

2022‑23

 

Budget

2023‑24

Forward

Estimate

2024‑25

Forward

Estimate

2025‑26

Forward

Estimate

 

$'000

$'000

$'000

$'000

 

 

 

 

 

Securing Recovery and Maximising Tasmania's Visitor Economy Future

3 000

3 000

2 000

2 000

 

 

 

 

 

Securing Recovery and Maximising Tasmania’s Visitor Economy Future

To secure recovery and maximise Tasmania’s visitor economy future, it is critical to continue to drive visitation from domestic markets, support a targeted international approach as borders reopen and invest in new initiatives now to accelerate opportunities for the future.

Funding of $10 million is provided for this initiative to enable the delivery of marketing activity in expanded domestic markets. The expanded market approach enables the Agency to address market volatility through a balanced portfolio, mitigate competition from other destinations and maintain domestic air capacity into the state to support industry recovery, drive demand and provide better access services for Tasmanians.

 


 

Output Information

The Output of the Agency is provided under:

·       Output Group 1 ‑ Tourism.

Table 23.2 provides an Output Group Expense Summary for Tourism Tasmania.

Table 23.2:       Output Group Expense Summary

 

2021‑22 

2022‑23 

2023‑24 

2024‑25 

2025‑26 

 

 

 

Forward 

Forward 

Forward 

 

Budget 

Budget 

Estimate 

Estimate 

Estimate 

 

$'000 

$'000 

$'000 

$'000 

$'000 

 

 

 

 

 

 

Minister for Tourism

 

 

 

 

 

 

 

 

 

 

 

Output Group 1 ‑ Tourism

 

 

 

 

 

1.1 Tourism1

52 223 

43 276 

38 415 

37 935 

32 536 

 

52 223 

43 276 

38 415 

37 935 

32 536 

 

 

 

 

 

 

TOTAL

52 223 

43 276 

38 415 

37 935 

32 536 

 

 

 

 

 

 

Note:

1.    The decrease in Tourism in 2023‑24 primarily reflects the profile of funding from the Australian Government for the Recovery for Regional Tourism Program. The decrease in 2025‑26 reflects the completion of the 2021‑22 Budget initiative for Tourism Marketing.


 

Output Group 1:    Tourism

1.1 Tourism

Tourism Tasmania’s purpose is to connect travellers culturally and emotionally with the State, delivering social and economic benefits shared with all Tasmanians.

This Output primarily undertakes a program of marketing activities that focus on building a strong distinctive tourism brand and delivering marketing campaigns to appeal to targeted customer segments. This is achieved through paid media activities, earned media opportunities and communicating directly with consumers through digital communication channels to ensure Tasmania’s marketing messages are optimised in key Australian and international markets.

The Output includes commercial marketing partnerships with access partners, retail travel networks, online travel retailers, and other distributors of Tasmanian tourism products to stimulate holiday sales and bookings to Tasmania.

This Output supports the development and growth of a strong regional tourism network and ensures that the future development and growth of Tasmania’s economy is matched with access capability.

Table 23.3:       Performance Information ‑ Output Group 1

Performance Measure

Unit of

 Measure

2019‑20 Actual1

2020‑21 Actual2

2021‑22 Actual3

2022‑23 Target4

 

 

 

 

 

 

Visitors to Tasmania5

'000

1 025

574

na

na

Interstate leisure visitation to Tasmania6

'000

637

474

na

na

International leisure visitation to Tasmania7

'000

136

na

na

na

Visitor expenditure

$'000

1 999

1 457

na

na

Local tourism strategies with Regional Tourism Organisations

Number

4

4

4

4

 

 

 

 

 

 

Source: Tourism Research Australia for International Visitor Survey and Tourism Tasmania for Tasmanian Visitor Survey.

Notes:

1.    The 2019‑20 figures reflect nine months of visitor data as the capture of Tasmanian Visitor Survey (TVS) data ceased in late March 2020 due to the COVID‑19 pandemic.

2.    The 2020‑21 figures reflect eight months of visitor data as the capture of TVS data recommenced in November 2020 due to the COVID‑19 pandemic.

3.    The 2021‑22 actual visitor data was not available at the time of publication. The T21 Visitor Economy Action Plan 2020‑22, released in August 2020, to assist the recovery of the Tasmanian tourism industry from the impacts of the COVID‑19 pandemic,  strives to restore the value of visitor spending in Tasmania to pre‑pandemic December 2019 levels or a target of $2.5 billion by the end of 2022.

4.    Planning for the T21 Visitor Economy Strategy 2030 has been reactivated through the T21 Steering Committee and Premier’s Visitor Economy Advisory Council. Performance measures for Tourism Tasmania will be reset to align with T21 targets.

5.    Visitors to Tasmania travelling on scheduled air and sea services sourced from TVS.

6.    Includes holiday and VFR (visiting friends and relatives) only, sourced from TVS. It does not include visitors to Tasmania for business, education or other purposes.

7.    Includes holiday and VFR only, sourced from the International Visitor Survey. It does not include visitors to Tasmania for business, education or other purposes.

 


 

Detailed Budget Statements

Table 23.4:       Statement of Comprehensive Income

 

2021‑22 

2022‑23 

2023‑24 

2024‑25 

2025‑26 

 

 

 

Forward 

Forward 

Forward 

 

Budget 

Budget 

Estimate 

Estimate 

Estimate 

 

$'000 

$'000 

$'000 

$'000 

$'000 

 

 

 

 

 

 

Revenue and other income

 

 

 

 

 

Appropriation revenue ‑ operating1

38 793 

40 084 

37 678 

37 198 

31 799 

Other revenue from government

.... 

345 

.... 

.... 

.... 

Grants2

5 700 

8 409 

.... 

.... 

.... 

Other revenue

702 

708 

715 

715 

715 

Total revenue

45 195 

49 546 

38 393 

37 913 

32 514 

Total income

45 195 

49 546 

38 393 

37 913 

32 514 

 

 

 

 

 

 

Expenses

 

 

 

 

 

Employee benefits

7 977 

8 058 

8 291 

8 530 

8 942 

Depreciation and amortisation

22 

22 

22 

22 

22 

Supplies and consumables2

41 899 

32 403 

27 623 

26 874 

21 030 

Grants and subsidies

2 255 

2 589 

2 271 

2 298 

2 326 

Other expenses

70 

204 

208 

211 

216 

Total expenses

52 223 

43 276 

38 415 

37 935 

32 536 

 

 

 

 

 

 

Net result

(7 028)

6 270 

(22)

(22)

(22)

 

 

 

 

 

 

Comprehensive result

(7 028)

6 270 

(22)

(22)

(22)

 

 

 

 

 

 

Notes:

1.    The variation in Appropriation revenue ‑ operating primarily reflects the completion of the 2021‑22 Budget initiative for Tourism Marketing.

2.    The variation in Grants and Supplies and consumables reflects the profile of grant funding and associated expenditure for the Australian Government’s Recovery for Regional Tourism Program.


 

Table 23.5:       Revenue from Appropriation by Output

 

2021‑22 

2022‑23 

2023‑24 

2024‑25 

2025‑26 

 

 

 

Forward 

Forward 

Forward 

 

Budget 

Budget 

Estimate 

Estimate 

Estimate 

 

$'000 

$'000 

$'000 

$'000 

$'000 

 

 

 

 

 

 

Minister for Tourism

 

 

 

 

 

 

 

 

 

 

 

Output Group 1 ‑ Tourism

 

 

 

 

 

1.1 Tourism1

38 793 

40 084 

37 678 

37 198 

31 799 

 

38 793 

40 084 

37 678 

37 198 

31 799 

 

 

 

 

 

 

Tourism Tasmania

 

 

 

 

 

Total Operating Services

38 793 

40 084 

37 678 

37 198 

31 799 

 

38 793 

40 084 

37 678 

37 198 

31 799 

 

 

 

 

 

 

Appropriation Rollover

.... 

345 

.... 

.... 

.... 

 

 

 

 

 

 

Total Revenue from Appropriation

38 793 

40 429 

37 678 

37 198 

31 799 

 

 

 

 

 

 

Controlled Revenue from Appropriation

38 793 

40 429 

37 678 

37 198 

31 799 

 

38 793 

40 429 

37 678 

37 198 

31 799 

 

 

 

 

 

 

Notes:

1.    The variation in revenue from appropriation for Tourism primarily reflects the completion of the 2021‑22 Budget initiative for Tourism Marketing.

 


 

Table 23.6:       Statement of Financial Position as at 30 June

 

2022 

2023 

2024 

2025 

2026 

 

 

 

Forward 

Forward 

Forward 

 

Budget 

Budget 

Estimate 

Estimate 

Estimate 

 

$'000 

$'000 

$'000 

$'000 

$'000 

 

 

 

 

 

 

Assets

 

 

 

 

 

Financial assets

 

 

 

 

 

Cash and deposits1

(135)

712 

712 

712 

712 

Receivables1

.... 

852 

852 

852 

852 

Other financial assets1

271 

.... 

.... 

.... 

.... 

 

136 

1 564 

1 564 

1 564 

1 564 

 

 

 

 

 

 

Non‑financial assets

 

 

 

 

 

Property, plant and equipment

280 

223 

201 

179 

157 

Other assets1

453 

238 

238 

238 

238 

 

733 

461 

439 

417 

395 

 

 

 

 

 

 

Total assets

869 

2 025 

2 003 

1 981 

1 959 

 

 

 

 

 

 

Liabilities

 

 

 

 

 

Payables1

85 

633 

633 

633 

633 

Employee benefits1

1 635 

1 577 

1 577 

1 577 

1 577 

Other liabilities1

12 

10 

10 

10 

10 

Total liabilities

1 732 

2 220 

2 220 

2 220 

2 220 

 

 

 

 

 

 

Net assets (liabilities)

(863)

(195)

(217)

(239)

(261)

 

 

 

 

 

 

Equity

 

 

 

 

 

Accumulated funds

(863)

(195)

(217)

(239)

(261)

Total equity

(863)

(195)

(217)

(239)

(261)

 

 

 

 

 

 

Note:

1.    The variation in this item reflects revised estimates based on 30  June 2021 actuals.

 


Table 23.7:       Statement of Cash Flows

 

2021‑22 

2022‑23 

2023‑24 

2024‑25 

2025‑26 

 

 

 

Forward 

Forward 

Forward 

 

Budget 

Budget 

Estimate 

Estimate 

Estimate 

 

$'000 

$'000 

$'000 

$'000 

$'000 

 

 

 

 

 

 

Cash flows from operating activities

 

 

 

 

 

Cash inflows

 

 

 

 

 

Appropriation receipts ‑ operating

38 793 

40 084 

37 678 

37 198 

31 799 

Appropriation receipts ‑ other

.... 

345 

.... 

.... 

.... 

Grants

5 700 

2 736 

.... 

.... 

.... 

Other cash receipts

702 

708 

715 

715 

715 

Total cash inflows

45 195 

43 873 

38 393 

37 913 

32 514 

 

 

 

 

 

 

Cash outflows

 

 

 

 

 

Employee benefits

(7 011)

(7 047)

(7 227)

(7 419)

(7 779)

Superannuation

(966)

(1 011)

(1 064)

(1 111)

(1 163)

Grants and subsidies

(2 255)

(2 589)

(2 271)

(2 298)

(2 326)

Supplies and consumables

(41 899)

(32 403)

(27 623)

(26 874)

(21 030)

Other cash payments

(70)

(204)

(208)

(211)

(216)

Total cash outflows

(52 201)

(43 254)

(38 393)

(37 913)

(32 514)

 

 

 

 

 

 

Net cash from (used by) operating activities

(7 006)

619 

.... 

.... 

.... 

 

 

 

 

 

 

Net increase (decrease) in cash and cash equivalents held

(7 006)

619 

.... 

.... 

.... 

 

 

 

 

 

 

Cash and deposits at the beginning of the reporting period1

6 871 

93 

712 

712 

712 

Cash and deposits at the end of the reporting period

(135)

712 

712 

712 

712 

 

 

 

 

 

 

Note:

1.    The decrease in Cash and deposits during 2021-22 primarily reflects the timing of expenditure of the component of grant revenue from the Australian Government for the Recovery for Regional Tourism Program, which was received in 2020‑21 and will be expended in 2021‑22.